Featured Work

Real product challenges, strategic solutions, and measurable outcomes

From my experience leading digital transformation initiatives across loyalty, recruitment, and commerce platforms.

Monster Worldwide

Monster: GenAI Interview Practice Tool

Led the development of an AI-powered interview practice platform using LLMs.

React NativeOpenAIAmplitudeFigma

Tesco Stores

Tesco Loyalty App

Scaled loyalty platform features serving millions of customers across multiple markets.

iOSAndroidAnalyticsCRM

Tesco Stores

Online Grocery Loyalty Onboarding

Streamlined subscription onboarding to boost digital loyalty program adoption.

SubscriptionUX DesignGrowthAnalytics