Tesco Stores
Tesco Loyalty App
Product Owner — Digital Transformation · 2021
Scaled loyalty platform features serving millions of customers across multiple markets.
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The Challenge
Tesco's loyalty program in Central Europe faced low digital adoption and engagement, struggling with outdated methods and limited integration across various markets.
The Solution
As Product Owner, I focused on enhancing the Tesco Clubcard mobile app. This involved planning and designing a robust framework for the app, ensuring it evolved with business needs. My role included monitoring progress, resolving issues, and actively looking for new opportunities to improve the program.
What I Did
- Implemented deep data-driven approach to understand gaps and mitigate user pains
- Increased the number of monthly Tesco customers adopting the digital loyalty program by 4x
- Raised the Clubcard app ratings from 3.5★ to 4.6★ on the Google Play Store in just 9 months
Outcome
The revitalized Clubcard app saw a significant increase in digital adoption and customer satisfaction.